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What does the Travel Industry Look Like in 2017?

Posted on: October 11th, 2016 by grandave No Comments

The world of travel is moving at such a frenetic pace. To keep up, the travel industry has been really on the move to match the tempo with new technologies. It’s the world where mobile is having more and more impact on the purchasing behaviors of today’s connected traveler.

So let’s take out the crystal ball and look ahead to 2017. We’ve identified focus points that will have a large impact on the entire travel sector. It ranges from hotels to airports, airlines to bookings, food to adventure and travel management platforms.

Business travel transportation

The increase in bleisure travel

Before we get started, someone has to surely come up with a better name than “bleisure”. What it’s trying to describe is business travelers combining more leisure with their business trips. And why not? They’re extending their trips and bringing along friends and family. This means that brands need to learn how to adapt. Traditional business-oriented hotels in the future will be developing special programs that are exclusively orientated towards children and couples.

In 2017, airlines too will have to raise their game. Like providing faster and better Wi-Fi service for travelers who need to be connected all the time, so there’s more time for them to relax and enjoy themselves when they reach their destination. Airlines may even have to find ways for travelers to better interact and network in the air so they can then do all the business which will enable them to be completely worry free when they touch down.      

The rise of experiential travel 

More and more hotel chains are realizing that they need to create unique experiences that are out of the box on social media, in order to attract new clientele of the millennial variety.

A perfect example of this is the Curio Collection from the Hilton group. This is a superb line of unique, independent hotels that are constantly expanding in the travel experience marketplace. Each Curio property offers something different, creating an authentic local experience for every guest. 

Keeping fit and well

The wellness movement is emerging into commercial travel in a big way with resorts like St Lucia Body Holiday, dedicating entire weeks to detoxing, destressing and getting their clients fit and healthy. Four Seasons properties around the world have introduced running, walking and hiking tours, all free to their guests. The perennial favorite cocktail menus have been replaced by juice menus in hotels and even major chains like the Westin have dedicated running concierges. There are many other hotels and airlines putting plenty of money behind the wellness revolution and the trend will continue into 2017.

Food, glorious food

 It’s got business travelers taste buds salivating at the thought. Culinary travel experiences. Food of all descriptions still has that extraordinary capacity not just to satisfy, but connect the senses to places that are always remembered. Local cuisine on so many levels allows the business traveler to get to the heart and soul of a region. It a wonderful opportunity for them to experience taste sensations that they would never find in a well-heeled restaurant. Take South East Asian street food. It has emerged as a superb taste attraction. So much so, that Michelin has added a section in its annual star ratings to profile the best food stalls in Hong Kong and Macau.   


Hospitality, cruising, and aviation brands across every budget tier are also providing the business traveler with options by incorporating local products and producers into their marketing strategy.

And there is more to this, we know it and you know why? Because business travelers become more and more demanding, they do not want just more outlets and great Wi-Fi, they want loyalty programs, they want benefits, business travelers want their companies to pay for pre-check fees, they want a whole world designed just for them. And who can blame them?

Grand Avenue anticipated the evolution of travel and designed The Grand Select Program,  a premiere service for the busy traveler, entertainer or simply for those looking for easier mode of transportation.

Member benefits include:

?     Special discounted rates on all transportation

?     Our most experienced drivers will be there every time

?     On-Demand pick up any day or night

?     Discounts, reservations and preferred access to many of Nashville’s top restaurants, bars, lounges, clubs and venues

?     Access to all Affinity Partnerships and amenities

?     Customized profiling for easy booking

?     24/7 access to our Grand Select account representative

We get to know our clients and their needs to customize each program to their specific needs and preferences.

Grand avenue has always been a trend setter and now we are ahead of everyone with our loyalty program that contains everything a busy traveler needs. Grand Select Membership is only $495.00 per year.

Please contact us to find out more about Grand Select Program.

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