Grand Avenue’s logo was recently placed at #2 on Limo Digest’s Top Ten Logos in Ground Transportation. Our logo is meant to convey an easy elegance, understandable and relatable without being overly fussy or in-your-face.
Logos are inherent to the perception by the public of a company’s brand. “You want to move the viewer in a perception so that when they first look at [the logo] they get the idea because the act of seeing and understand is critical,” Milton Glaser, the graphic designer responsible for the iconic “I Love New York” logo, has said.
The logo of a brand should directly correspond to the company dynamic without disclosing exactly what that company does. Brand like Target, AT&T, Starbucks, Apple and Shell employ a neutrality of a design in order to make that graphic timeless. The latter element allows a logo to be placed prominently in a myriad of mediums: on the web, in print advertising, on promotional material such as t-shirts, coffee mugs and pens and in sponsorships advertising.
It is especially important for the person whose job it is to oversee logo placement to know the dynamics of that logo in order to get the most response from the audience. Grand Avenue’s logo, for example, has a white background. It is critical to ensure this brand is represented appropriately and therefore something as small as a thin black line around the box on a white background makes the logo more visible when placed in advertising.
About three years ago, Grand Avenue changed logos. The old branding encompassed all three of the problems advertising execs advise against: trouble standing out over the saturation of other generic brands, little personality and easily dated. Seigenthaler Public Relations did a wonderful job with our current branding and logo and clearly that hard work did not go un-noticed.
For the entire Top Ten List: http://www.limodigest.com/2013/10/top-ten-logos-in-ground-transportation.html?m=1Tags: advertising, artist, brand, branding, crowd, design, designer, employee, Grand Avenue, graphic, job, limo, limo digest magazine, limousine, logo, personality, public relations, saturate, saturation, sedan, seigenthaler pr, simple, simplicity, suv, top ten